Luka Agency
/
Brand Identity
Handi
Handi Brand Creation
Creative Direction:
Kevin Tran
Strategy:
Heather Morrison
Design:
Rekha Dhanaram, Kevin Tran
Overview
Around the world, millions of people can’t masturbate due to physical disabilities that cause immobility, weakness or pain in the hands.
Handi is a startup working with industrial designers and biomedical engineers to create the world’s first sex toy for people with physical limitations.
The team approached us to create an unapologetic new brand identity that felt sophisticated, sensual and fresh.
WAVES OF PLEASURE
Visual Concept
We based the visual identity on the brand idea, ‘Waves of Pleasure’, which is a vibrant visual expression of sexual journeys.
Logo
This concept is embodied in our custom logotype as a rolling wave of sensual energy.
Brand Gradients
A suite of graphic backgrounds express sexual pleasure through evocative curves, sensory textures and a zesty colour palette.
Brand Activation
We created key visuals to demonstrate how the new identity system could be brought to life through stationery, flyers, advocacy posters and social media communications.
Publication design
We were also invited to design 'The Handi Book of Love, Lust and Disability'.
This is a collection of raw, powerful and inspiring stories, poetry and artwork from 50 phenomenal contributors from the disabled community that unearths new conversations on sex, relationships and disability.
Client Love
“The Luka team are highly skilled at finding the essence of a brand and creating a visual story. From conceptual thinking to creative execution, the team brought the Handi brand to life in a really unique and ownable way. We couldn't be happier. Highly recommended.”
— Heather Morrison, Co-founder & CEO
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