Luka Agency
/
Brand Identity
Handi
Handi Brand Creation
Creative Direction:
Kevin Tran
Strategy:
Kevin Tran, Rekha Dhanaram
Design:
Year
2023
Around the world, millions of people can’t masturbate due to physical disabilities that cause immobility, weakness or pain in the hands.
Handi is a startup working with industrial designers and biomedical engineers to create the world’s first sex toy for people with physical limitations.
The team approached us to create an unapologetic new brand identity t
WAVES OF PLEASURE
Strategy
Settle approached us to create a new brand identity that reflects their innovative approach to tackling homelessness.
Our brand strategy was guided by the idea of ‘Moving Forward’, reflecting Settle's mission of empowering young people and the transformational relationships they create.
A core principle of Settle’s work is to involve young people in everything they do from programme design to decision making.
We based the visual identity on the brand idea, ‘Waves of Pleasure’, which is a vibrant visual expression of sexual journeys. This concept is embodied in our custom logotype as a rolling wave of sensual energy.
Artwork Info
We based the visual identity on the brand idea, ‘Waves of Pleasure’, which is a vibrant visual expression of sexual journeys. This concept is embodied in our custom logotype as a rolling wave of sensual energy.
Brand Gradients
A suite of graphic backgrounds express sexual pleasure through evocative curves, sensory textures and a zesty colour palette.
Logo
Here is the piece I painted for the Half show titled, "Killer Whales in Arctic Waters" - (acrylic, gouache, chalk pastel, Indian ink and pencil on board). Today is the last day you can see it up at No Vacancy Gallery, Melbourne so get down there if you get a chance!
Community
“I’ve always had an urge to make things. To bring the things that appear inside my head out into the real world. I see them as orbs of light that reside in my stomach, in my chest, in my shoulders and in my arms; glowing bulbs of thoughts, visions or ideas. They have their own energy, they have their own heartbeat and if I try hard enough, I can find ways to drag them out of my body and help them materialise.
Sometimes they burn bright and they’re itching to burst out. But for the past few months they feel murky and dim, almost empty and barely there. There’s a blockage and I don’t know how to fix it."
Social Assets
“I’ve always had an urge to make things. To bring the things that appear inside my head out into the real world. I see them as orbs of light that reside in my stomach, in my chest, in my shoulders and in my arms; glowing bulbs of thoughts, visions or ideas. They have their own energy, they have their own heartbeat and if I try hard enough, I can find ways to drag them out of my body and help them materialise.
Sometimes they burn bright and they’re itching to burst out. But for the past few months they feel murky and dim, almost empty and barely there. There’s a blockage and I don’t know how to fix it."
Handi Book
“The Luka team are highly skilled at finding the essence of a brand and creating a visual story. From conceptual thinking to creative execution, the team brought the Handi brand to life in a really unique and ownable way. We couldn't be happier. Highly recommended.”
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