Arc Suncare

Creative Direction:

Kevin Tran

Strategy:

Damien Attenborough, Kevin Tran

Design:

Rekha Dhanaram, Kevin Tran

Many traditional sunscreens contain microplastics that often end up polluting oceans and harming marine life. Arc Suncare do things differently with their range of all-natural sunscreens that are safe for people and planet.

Arc Suncare is a mineral-based sunscreen made of zinc oxide – a compound that isn't widely used in sunscreen because of its thick, opaque consistency. Arc Suncare's specialised formula provides broad-spectrum protection with a uniquely clear, lightweight finish once rubbed in.

KEEP EXPLORING

Brand Strategy

We typically associate sunscreen with beaches, holidays and getting out into nature. But day-to-day in the city, many of us overlook the importance of protection from the sun. Our task was to create a brand identity for eco sunscreen for use from city to seaside, and anywhere in between.

We distilled the spirit of the brand to the brand idea: 'Keep Exploring'.

Naming

Our name 'Arc' is a subtle reference to the path of the sun as it moves across the sky.

We incorporated this idea of circular trajectories into the geometry of our custom logotype.

Brand Symbols

We created band symbols for Arc's three core products that offered varying levels of sun protection and skin sensitivity.

Everyday: SPF 50+, Lightly scented
Gentle: SPF 50+, Unscented
Sports: SPF 70+, Lightly scented

The final set of visual identity assets was simple, bold and iconic.

Art Direction

Nick Prideaux brings our vision for the Arc brand world to life though his idyllic, laid-back photography – capturing light-filled moments that are natural, delicate and optimistic