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New Atlantis
Cicada Innovations Rebrand
Creative Direction:
Kevin Tran
Strategy:
Kevin Tran, Damien Attenborough
Design:
Kevin Tran, Rekha Dhanaram
Year
2023
Overview
South Of The River’ tells the story of Kevin’s year-long experience living abroad. As a progression from the innocent, playful spirit of Kevin’s last body of work ‘Strobe’, the artworks in ‘South Of The River’ are imbued with sombre, occasionally dark undertones and a sense of maturity and growth.
Memories of significant people, places and events are personified through a new cast of creatures and characters. Touching on themes of displacement, seasonal metamorphosis and self-discovery, the new works are abstracted re-imaginings echoing the artist’s underlying narrative of pivotal experiences and reflective insights.
Strategy
Settle approached us to create a new brand identity that reflects their innovative approach to tackling homelessness.
Our brand strategy was guided by the idea of ‘Moving Forward’, reflecting Settle's mission of empowering young people and the transformational relationships they create.
A core principle of Settle’s work is to involve young people in everything they do from programme design to decision making.
Opening Night
By September, I had 30 incomplete paintings lying around my house and the finish line seemed nowhere in sight. Some days I was just pushing colours around aimlessly so I started doubting if they were worth all the effort. Eventually, I conceded defeat, packed away my paints and hid everything under my bed.
My mum used to call me her little fire tiger. It’s my Chinese zodiac element and animal. As a kid, I had always liked the idea of being called a fire tiger; it seemed to resonate with my over-abundant energy and impulsive behaviour. ‘Bermondsey Red’ is a self-portrait of this time: a mirror reflecting a tired, timid and dejected tiger stagnant under a blizzard of uncertainty
Client Love
“Luka helped us articulate and bring to life our DNA. The research insights communicated our value beyond what we could even see. Our mission got sharper. Our identity became crystal clear. Our verbal and visual identity is compelling to everyone we need to reach. Luka has taken the complex journey of deep tech and the impact we can have on the world, and humanised it and made it real for our residents, our community, our collaborators and our partners.”
— Sally-Ann Williams, CEO
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